Simply Meat Free 85g Vegetable Grill

Simply Meat Free Retail Range Launch

Simply MEAT FREE from Daloon launches to the retail sector Daloon, a leading manufacturer of frozen ethnic snack and meat free products, is launching an all-new meat free retail range under the brand – Simply MEAT FREE from Daloon. Made from tasty, wholesome vegetables, this new range is ideal for both vegetarians and meat reducers alike with products devised to suit all tastes and appetites.

Launching to the trade from June this year in stand-out packaging the range comprises the following lines: 4 Spicy Bean ¼lb Burgers Quarter pounders made with a delicious blend of vegetables and spicy beans coated in golden chilli spiced breadcrumbs.SMF-001A Simply Meat Free Spinach Falafel Quarter Pound Burger

Having successfully launched Simply MEAT FREE from Daloon into the Foodservice sector in 2013 and extended it several times due to customer demand, Daloon is ideally placed to make a major impact in the retail frozen meat free market. Latest Kantar Worldpanel data (52 weeks to 1 March 2015) shows the UK frozen meat free retail market to be worth £219.6m with a volume of 139.5m packs. Tellingly value has increased by +4.5% year on year with volume increasing by +5.1% over the same period. There were also an increased number of buyers in the market, up +5.7% year on year and an increased market penetration of +4.7%. However, volume per buyer, frequency and volumes per trip were all stable indicating that market growth is being driven by new consumers to the category, possibly meat reducers rather than strict vegetarians.

Comments Geoff Burgess, Managing Director Daloon “The launch of our new retail Simply MEAT FREE range is a natural progression for the Company and represents a significant step forward for Daloon. The frozen vegetarian and meat free market is showing growth in the UK and is set to continue. Given that the majority of Daloon’s top selling ethnic snacks are also vegetarian we have made full use of our extensive knowledge of developing vegetable based recipes to bring this new range to the retail meat free market.” Burgess added, “This June launch represents just a part of our full Simply MEAT FREE range and we have ambitious plans to widen our presence in this market”. – Simply MEAT FREE, Simply DELICIOUS Daloon products are available through leading supermarkets, regional multiples, wholesalers and cash & carrys. For trade enquiries on Daloon products please telephone 01636 701000 or email Please visit Daloon’s website for full product information